Hearst | Senior Creative Director

Task: Lead creative visioning and execution for Hearst — an institution built on heritage and future-forward content.

Leadership: Directed multi-discipline teams on editorial packaging, promotional campaigns, and integrated visual systems, ensuring strategic alignment with audience expectations and long-term brand evolution.

Outcome: Reinforced Hearst’s status as a curator of culture and authority, through creative work that expanded relevance across emerging platforms while honoring legacy identity.