Los Angeles Clippers | Art Direction

Being a sports fan, I thought it would be fun to refresh the Los Angeles Clippers Logo and Uniform.
Brief: Translate a sports institution’s energy into season launch visuals, promotional assets, and integrated media.

Creative Direction: Guided the development of high-octane visuals, leveraging motion, typography, and player imagery to enhance fan engagement and cultural resonance.

Result: A suite of visuals that supported cohesive campaign expression across broadcast, digital, and experiential activations.