PVH | Creative Direction

Project Scope: Oversee creative direction for one of the world’s largest fashion companies, home to brands like Calvin Klein and TOMMY HILFIGER.

Strategic Vision: Defined a long-term visual framework to unify brand stories under a modern, globally aware creative direction — balancing heritage codes with contemporary cultural resonance.

Executive Impact: Established scalable decision frameworks for creative partners and internal teams, enabling elevated work that resonates across markets while reinforcing brand distinction at scale.