Hi, I’m Chris Blackwell
Creative & Brand Leader | Enterprise Strategy | Scalable Systems
I build creative systems that drive brand, growth, and business impact.
Brand and creative strategist with 18 years of experience shaping multi-platform brand ecosystems, leading high-performing teams, and aligning storytelling with business strategy. Currently Senior Creative Director at Hearst, where I lead enterprise creative initiatives across editorial, digital, and experiential platforms. I lead multidisciplinary teams and external partners, driving cross-functional alignment across brand, product, and business functions with impact at the organizational and enterprise level.
SELECTED IMPACT
Led enterprise creative initiatives across editorial, digital, and experiential platforms at Hearst
Built scalable creative systems enabling consistent brand execution across multiple channels
Directed work for global brands including PVH, Amazon Fashion, and The Honest Company
Drove cross-functional alignment across brand, product, and revenue teams to support growth and engagement
Expanded brand presence into experiential and cultural formats, extending audience reach and visibility
My Approach
How I Lead
I build clear creative vision, strong teams, and systems that help creative scale.
How I Work Cross-Functionally
I connect creative with marketing, editorial, product, revenue, and business goals.
How I Build Teams
I mentor multidisciplinary teams, establish standards, and create operating models that improve quality and speed.
How I Use Systems
I create frameworks, templates, guidelines, and workflows that make creative more consistent and efficient.
Where I’m Going Next
AI-enabled workflows, scalable content systems, brand storytelling, and creative operations.